Packaging Design; Branding
Creating the Brand
Howdah is the brain child of one woman with a passion for home-cooked, authentic Indian food using traditional recipes from different regions of India who wanted to enter the highly competitive British snack food industry.
Creative and Innovative
DeepRed55 was asked to create a brand name for the product range that would encapture Indian food and to translate this into a snack food packaging range for both single and multi-packs and that could be extended as the product range grew.
The finished result is the brand name ‘Howdah’ (the traditional seat on an elephant). Its strapline ‘essence of India’ really captures the authentic bakarwadi bites and other sweet and savoury snacks. The vibrancy and bright colours used to create the packs further strengthens the ties of Howdah’s flavours with India’s traditional and diverse food culture.
We have produced a range of packaging designs for our clients over the years so if you would like to know more about how we can take your brand and products to the next level, contact us today.