Mitie appoints Maria Winn as new Chief Marketing Officer

Mitie has announced the appointment of its new Chief Marketing Officer, Maria Winn. Leading the Group Marketing Team, Maria will have responsibility for Mitie’s brand, propositions, digital, content and marketing operation.

Topics:
  • Mitie people
AI Summary
  • Maria Winn appointed as Mitie's new Chief Marketing Officer.
  • Maria has over 20 years of experience in marketing leadership roles.
  • She will lead Mitie's Group Marketing Team and support growth plans.
  • Her focus includes increasing awareness of Mitie's services and sustainability.
  • Maria is an advocate for women in STEM and diversity and inclusion.

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Mitie, the UK’s leading facilities management company, has appointed marketing veteran Maria Winn, formerly Maria Cameron, as its new Chief Marketing Officer (CMO). Maria brings over 20 years of experience to Mitie, having led marketing teams for businesses including BT, Ford Motor Company and Vodafone. She is also the founder of a successful strategic marketing consultancy and a Fellow of the Chartered Institute of Marketing (CIM).

Maria will lead the Group Marketing Team for Mitie, with her responsibilities including its brand, propositions, digital, content and marketing operations, in support of the business’s broader corporate strategy and growth plans. Her focus will be on increasing awareness of Mitie’s growing services with existing clients and further enhancing its position as the market leader in the facilities management industry. This includes Mitie’s commitment to sustainability and decarbonising Britain through its Plan Zero commitment to achieve net zero carbon for its operational emissions by 2025 and support its customers in decarbonising their businesses.

Having begun her career as a Mechanical Engineer at Ford Motor Company, Maria is a strong advocate for women in STEM careers, and passionate champion of issues relating to diversity and inclusion.

We are very pleased to welcome Maria to the Mitie team at such an exciting time for the business. Through our ‘Science of Service’ approach, we offer our customers industry leading technology solutions that ensure that workspaces work efficiently, enabling us to deliver the exceptional, every day. Maria’s technical background and B2B experience is a great addition to our Marketing Team in driving Mitie’s exciting growth agenda.

Phil Bentley, Chief Executive Officer, Mitie

Many of our customers are facing significant challenges – creating safe workspaces, decarbonising estates, and using real-time data to optimise building effectiveness. Mitie has the technology and solutions to help. With our focus on creating value for customers and supporting the business’s broader strategy, I am excited to be joining Mitie at this time as we work to help our customers overcome these challenges, while also setting the standard for the facilities management industry. My priority is to look at how we source and implement the insights that will enable us to continue to lead the industry, launching market propositions that our clients truly value.

Maria Winn, Chief Marketing Officer, Mitie

Maria Winn joined Mitie on Monday 13 September and replaces former CMO Chris Copeland.

Mitie has an award-winning marketing team, having receive several industry awards for its work, including Best Website at the UK Digital Experience Awards, Best Multi-Channel Campaign at the B2B Marketing Awards, and Bronze Award for Direction at the EVCOM Industry Awards.